What is Digital Signage?
Digital signage describes the use of modern display panels, digital content and Internet technology to deploy a network of rich-media signs to replace traditional print signs. Today’s widely available broadband infrastructure and increasing affordability of display panels are spurring a fast adoption of this new generation digital media network. Digital signage is a new generation screen-based media created to deliver dynamic advertising and communications at various out-of-home locations. Digital signage can be deployed at almost any location where people gather, shop, entertain, walk by and wait.
Unlike standalone video or PowerPoint-based display panels, digital signage can deliver up-to-date content and real-time messages remotely through various methods including the Internet. With digital signage, content update consistency and efficiency are greatly improved while the content distribution cost and time are significantly reduced.
Unlike traditional printing and static billboards, digital signage can deliver dynamic and rich-media content by using a new generation of new technology. Research has shown that people are 5 to 10 times more likely to pay attention to this dynamic rich-media content as opposed to the traditional static signs.
How Digital Signage Works?
A typical digital signage network is comprised of a centrally located management server and networked display panels installed at various locations. A local media player, which is usually installed at or near the display panels, receives content from the central management server and plays the content locally for one or several display panels. An example of this would be a large retail store chain could deploy a digital signage network for in-store digital advertising signage and digital customer communication signage. Displays and media players can be installed at each store. The management server can be hosted centrally. The marketing department can centrally deliver weekly or even daily sales and other messages to some or all of its stores in real-time or based on predefined schedules.
Digital Signage Advantages
Are you are looking for new ways to reach your customers? Better and more efficient media to communicate with your employees? Digital signage networks are the ultimate solution for you to reach audiences with up-to-date content and dynamic messages. Digital signage will maximize your messages and maintain a great relationship with any customer.
Traditional media tools like billboards, print, posters, standalone video displays have all been created to deliver messages in locations that are busy. However, these traditional displays take a long and costly cycle to produce, distribute and update. More importantly, in today’s global economy the static nature of those traditional displays greatly handicaps a business that has the needs to reach the audiences spreading around a large geographical region or even across continents with timely, up-to-date and localized contents. As our society and technology continue to evolve, digital signage is becoming a new generation digital media network in delivering dynamic and relevant content to target audiences in a way beyond the reach of those traditional media tools.
Digital Signage Applications
Digital signage can be deployed at almost any businesses or locations to provide an appealing visual environment, to promote products and services and to improve communications with customers or employees. Those businesses or locations may include retail store chains, shopping malls, banks, pharmacies, hair salons, hotels, restaurants, office buildings, doctor offices, libraries and many more.
Digital signage has also been used to establish a new generation out-of-home advertising network by installing displays at high traffic locations with unique demographics. This new generation advertising network not only offers advertisers a new channel to reach audiences with unique demographics at specific locations, but also picks up where TV, newspaper and online advertising leave off, as it is able to reach targeted audiences while they are away from home and office.
This page describes digital signage, digital signage systems & digital signage media player
