Finger Lickin’ Good
August 24th, 2009 | Published in blog
Kentucky Fried Chicken or KFC has decided to completely customise its new range of kiosks to offer its customers an original concept in fast food - ’speed attitude.’
Developed with Acrelec, and situated at the enterence of the restaurant, the speed attitude kiosks allow customers to place there order in a few seconds by means of an intuitive and user friendly touchscreen interface, pay by bank card and pick up their meal immediately at a dedicated counter.
Following initial testing in a restaurant in Paris, KFC is planning to extend this technology to the majority of its establishments in France. The aim of the project is to give customers control of the ordering process and then provide the fastest service possible. The customer chooses the meal on a touchscreen, the order is imediatly transmitted to the kitchen for for preparation and is ready when the customer arrives at the dedicated collection counter. Employees only have totake care of assembly operations, thereby increasing speed of service and quality.
To ensure the projects success, KFC’s operating procedures, preparation, service method and organisation of teams behind the counter had to be rethought. Employees also received special training on the touchscreen system. The touchscreen kiosk system now represent 35% of the transactions per hour at peak periods and account for between 12% and 20% of the restaurants daily sales.
Perfectly integrated into the KFC epos systems, the touchscreen kiosk software is automatically updated from the restaurants database in real time
